How to Use Large File Sharing to Market Your Photography
File sharing is a fact of life for photographers, but it can be a serious pain if not downright impossible trying to move large photos via traditional methods like email. That’s why there are so many file transfer software options on the market. But all of those options do not perform the same.
Take Binfer, for example. We specialize in large file sharing, but unlike most other file transfer software, we don’t use the cloud. So, there is no need to upload your photos to a third-party server. Hooray for that, right? It can take forever – especially when you’re trying to move a large number of high-res photos at once. Further, security in the cloud can be dicey because your data will essentially be stored on someone’s server somewhere – that’s what the cloud is.
You need a large file sharing for your digital media that’s secure, easy-to-use, and fast. That’s Binfer in a nutshell. Here are a few simple ways you can use our file transfer software to execute some simple, free marketing with tools you already have at hand – your photos.
Share proofs with clients quickly. Within 24 hours after an event is ideal, but that’s the ideal. It’s probably more realistic to provide proofs in a few days. Just do your best to get clients evidence of your skill – and their product – as quickly as possible.
Urgency is important for several reasons. One, you want to capitalize on feelings of goodwill that may linger after the wedding, birthday party, photo shoot or event. Two, speed will help to establish you as a skilled, dependable professional – providing you’ve taken some high-quality photographs. Speed and quality will increase the likelihood that your name will come to mind when someone asks your client, “do you know a great photographer?”
Make it simple to share. Essentially, you want to use existing clients to recruit new ones. The best business is often referral business: Someone is pleased with your work, so they tell someone else, and so on. Nurture that by providing your clients with exemplary customer service. That means make it easy for them to share your work.
When you send proofs, include simple, easy to follow suggestions on where your clients can share their happy moments, such as via social media. Then, to ensure the maximum number of eyeballs, provide your clients with the best hashtags for different social media platforms. If they’re going to be on Instagram, for example, provide the handle for the venue as well.
It’s all about building relationships and making appropriate connections. You want to make it so easy, clients can’t wait to share your photos. They won’t see it as marketing your services to their personal and professional networks, they’re just doing what they probably do already – sharing happy, pretty little pieces of their lives with their followers, family and friends.
Just say no to big watermarks. There is nothing as distracting – and ugly – as a watermark. You should absolutely retain visible ownership of your work, just don’t drop a large watermark in an obvious place – like the middle of a photo – where it obstructs someone’s view. Let people see your beautiful work clearly.
Watermarks keep people from sharing your work at all, and that’s exactly what you don’t want. So, place a smaller, less obvious watermark in the bottom right corner of your photos, for example. People will know who to credit the photo to, but they’ll still be able to share it so others can appreciate your visual genius with a camera.
Clearly explain any image usage rights. When your client is a vendor or business it’s also important to clarify usage rights. Some individuals are savvy about this as well. No one is interested in copyright infringement or dealing with other legal issues related to shared images. So, to ensure your simple marketing tactic doesn’t backfire, you should minimize any image usage restrictions, and make it super easy to safely, legally share your work. You own the copyright to your original photographs, just clarify for others how they can use those images. For instance, are the pictures fair use or public domain?
Basically, for marketing purposes you want to grant your clients explicit authorization to use any images you share with them for use on their website or social media platforms. Oh, and absolutely do not forget to ask your client to link back to your website or social media. Say that a few times clearly, politely of course. It’s key. Then check to make sure they do.
Photographers face a lot of competition these days. More people have taken an interest in the profession thanks to the ease of use associated with smart phone cameras. Your work is your best marketing tool, and you should wield it quickly and skillfully.
Being able to market your photographs is a competitive advantage you don’t want to neglect, and the right file transfer software can facilitate that. Binfer allows you to work fast, and it’s easy to use and affordable. Try us.
Marketing doesn’t have to be hard. Your best tool is at your fingertips – your photographs.